HALIFAX, N.S. — Tim Hortons is bringing back the iconic Roll Up To Win contest in honour of its 40th anniversary, but some argue the scale of the contest has gone too far.
The man who sits at the helm of the controversy is none other than James Stephen (Jimmy) Donaldson, also known as MrBeast. Donaldson was brought onto the Tim Hortons marketing team to bring new life to some of the contest’s prizes, and in a shocking twist, Donaldson has added punishments as well.
While classic prizes remain, such as a free coffee or gift card, the new prizes include an all-expenses-paid trip to Beast City and six million Orbeez, with one winner set to inherit Epstein Island.
The punishments introduced range from mild to wild, including things like eating a stale doughnut, taking a minute-long polar dip and being buried alive for 72 hours. All prizes and punishments must be claimed. Winners who don’t claim their prizes have been reportedly abducted by members of the Beast Gang, who hold them captive in content farming detainment facilities for Donaldson’s next challenges.
“I still bought the fucking coffee,” claimed Pascal Schafer, who was recently released from a Beast Gang facility. “And I did claim the free doughnut, but they thought I’d doctored the receipt.”
The intensity of the once light-hearted contest has prompted protests and debates both online and in person.
“It’s the 40th anniversary, not a Quarter Quell,” said Elphie Trunkett. “Can we leave the dystopian shit in our novels, please?”
Both Tim Hortons and MrBeast have seen a loss of revenue and subscribers in light of the controversy.
“This isn’t what your platform was about when I subscribed,” wrote YouTube user GoCrazyOnItBeastStyle. “Back in the day, you used to at least make content out of the suffering of other people; now you just let it happen out in the world like some sort of sick freak.”
By Sam Creighton